Logo design is an important artistic process that represents the identity of a brand or company. A successful logo must be able to convey the brand's values and vision to the target audience. Colours, shapes and font selection are the main elements of logo design. Minimalism and simplicity have become a popular approach today because these designs are more memorable. A logo aims to create familiarity and trust and can contribute to the long-term success of the brand. A good logo is a perfect combination of design aesthetics and brand strategy.